Impress Me

I’ve been reading this neat textbook called Convergence Culture: Where Old and New Media Collide by Henry Jenkins, and a section of the chapter I’m reading (Buying into American Idol) raises an argument in my mind. The Impress Me ad that was run by Apple Box Productions paints consumers an ugly color. The ad sends the message that we, the viewers, have some sort of malice when we are flipping through channels. This is a warped perception of how consumers are. It’s generally agreed that people feel apathy more than anything else when they channel surf. Nontheless, this is how a majority of marketing departments see us, making them take on more aggressive ad campaigns, with more flashing colors and loud noises. All this just leads to irritated customers (when Congress has to pass a bill on commercial volume, you know something went wrong).

I guess what I’m getting at is companies should just take it easy, and be less abrasive with their advertisements. If someone from some marketing department is reading this, just view your audience as more apathetic than anything else. And for God’s sake, don’t try so hard to be funny. Having actors spout random babble doesn’t make for good humor. Coherence is key.

Okay, rant over. Have a good day. Smile at someone. All that jazz.

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