Monthly Archives: April 2014

Ezio’s Story: A Transmedia Wonder

The Assassin’s Creed franchise is no stranger to going across multiple platforms to tell a story. It spans over numerous video games, books, and even films. But the franchise has one character that’s the epitome of their method of transmedia storytelling, Ezio Auditore Da Firenze. Mr. Auditore has had more time in the limelight than any other character in the series.

Before Ezio’s tale is told , there is a series of short films called Assassin’s Creed: Lineage, where the protagonist is Ezio’s father, Giovanni. Then Ezio’s saga begins with Assassin’s Creed II, where it starts with him being born and then ending with him discovering one of the best-kept secrets of the world. Then it moves on to Assassin’s Creed Brotherhood, wherein he tries to find out more behind what he found at the end of the previous game. After that, there’s Assassin’s Creed: Brotherhood The Novel, that fills in some of the gaps of what occurs between Brotherhood and the next game, Revelations. Assassin’s Creed Revelations occurs during Ezio’s later life, wherein Ezio discovers what happened to one of the best assassins who ever lived, and why he was so important to all the secrets that Ezio discovered in the previous games. Ezio’s story ends with Assassin’s Creed: Embers, a short film where his final hours of his family are shown.

Ezio is a remarkable character, and Ubisoft felt the same. The lengths they took, and the mediums they used, to tell his story show how producers are starting to truly take advantage of transmedia.

Impress Me

I’ve been reading this neat textbook called Convergence Culture: Where Old and New Media Collide by Henry Jenkins, and a section of the chapter I’m reading (Buying into American Idol) raises an argument in my mind. The Impress Me ad that was run by Apple Box Productions paints consumers an ugly color. The ad sends the message that we, the viewers, have some sort of malice when we are flipping through channels. This is a warped perception of how consumers are. It’s generally agreed that people feel apathy more than anything else when they channel surf. Nontheless, this is how a majority of marketing departments see us, making them take on more aggressive ad campaigns, with more flashing colors and loud noises. All this just leads to irritated customers (when Congress has to pass a bill on commercial volume, you know something went wrong).

I guess what I’m getting at is companies should just take it easy, and be less abrasive with their advertisements. If someone from some marketing department is reading this, just view your audience as more apathetic than anything else. And for God’s sake, don’t try so hard to be funny. Having actors spout random babble doesn’t make for good humor. Coherence is key.

Okay, rant over. Have a good day. Smile at someone. All that jazz.