So I was on Youtube the other day watching some videos, and I came across a channel I used to frequent, and it reminded me of a medium that isn’t nearly as popular as it was a few years back. That medium is known as machinima, and it’s tale is a tragic one (as the title implies).
Just so everyone knows what a machimina is, I’ll explain. A machinima is a medium that uses video games to make a movie. When used correctly, Machinima is an ideal example of the blending of English and New Media, since modern outlets are used for classic English narrative.
“Why, this sounds great,” you may say, “how could it have lost any popularity?” Well, that question can be answered with a telling of the story of a website named Machinima. This website used to be the de facto gathering place for all things of the same name, from finding voice actors and writers to the short films themselves. Machinima even had a Youtube channel, where it would post user-made videos. Over the years, machinima became very niche, and the website, and Youtube channel, of the same name started losing visitors. So how do they regain their lost viewership? By becoming a brand and only hiring famous Youtubers for it’s channel. These Youtubers would post “Let’s Plays” and “How-To’s” for all the biggest games. Now Machinima’s Youtube channel has 10.6 million subscribers, but it’s not even close to it’s namesake.
While there are still obscure machinimas still being posted on different websites across the Internet, it’s not nearly as big as it used to be. Here’s to hoping it makes a comeback.