“Many people are getting rich, but given most of the people who matter going forward view it as a total failure, this could be one of the biggest tech IPO strategy blunders ever.”
This was the initial tale told by Forbes’ blogger Patrick Moorhead when during Facebook’s IPO, and he wasn’t alone. When Facebook’s IPO launched, nearly every financial outlet was advising to sell, sell, sell. And for the most part, critic’s inflections haven’t changed. MarketWatch blogger Jeff Reeves says that investors aren’t “investors aren’t guaranteed a happy ending” even though the stocks are up 220% since the IPO.
What does this all mean, some may ask. It means that maybe new new media outlets aren’t ready for stock markets yet. Because on the first week after Facebook’s IPO, several other new new media sites like LinkedIn were down around 5%.
Maybe it’s time for the consumers to become the investors as well as the producers. Maybe that’s already beginning to happen. Hopefully if it is, we’ll see more evidence of it very soon.
So I was on Youtube the other day watching some videos, and I came across a channel I used to frequent, and it reminded me of a medium that isn’t nearly as popular as it was a few years back. That medium is known as machinima, and it’s tale is a tragic one (as the title implies).
Just so everyone knows what a machimina is, I’ll explain. A machinima is a medium that uses video games to make a movie. When used correctly, Machinima is an ideal example of the blending of English and New Media, since modern outlets are used for classic English narrative.
“Why, this sounds great,” you may say, “how could it have lost any popularity?” Well, that question can be answered with a telling of the story of a website named Machinima. This website used to be the de facto gathering place for all things of the same name, from finding voice actors and writers to the short films themselves. Machinima even had a Youtube channel, where it would post user-made videos. Over the years, machinima became very niche, and the website, and Youtube channel, of the same name started losing visitors. So how do they regain their lost viewership? By becoming a brand and only hiring famous Youtubers for it’s channel. These Youtubers would post “Let’s Plays” and “How-To’s” for all the biggest games. Now Machinima’s Youtube channel has 10.6 million subscribers, but it’s not even close to it’s namesake.
While there are still obscure machinimas still being posted on different websites across the Internet, it’s not nearly as big as it used to be. Here’s to hoping it makes a comeback.
For educational and semi-professional purposes, this blog has been created by Yours Truly to write self-righteously about anything my instructor tells me to. I hope this doesn’t get too terrible. So yeah, go team.